Bruce Short – President and CEO, Bruce has lived in the South Bay since 1958. He grew up in Torrance, attended Torrance High and El Camino Junior College and is a UCLA alumnus. He started his real estate career in 1972 and founded the company in 1975. Bruce takes a very hands-on approach when it comes to the success of the company. His philosophy is simple: Play it straight, tell the truth, work hard, commit totally, and you cannot help but succeed. It’s been a philosophy that has served the company well. For more than 35 years, Prudential California Realty has been one of the most successful real estate companies in America.
Jerrie Short – Vice President-Public Relations & Events and licensed since 1974, Jerrie co-founded the company in 1975 along with her husband Bruce. Under their guidance, the company grew from 15 associates to 200 Prudential California Realty associates today. Over the last 36 years, Jerrie has focused on providing the sales associate with support services that exceed their expectations. For her, it is all about the “personal touch” when it comes to working with people. Technology is an amazing real estate tool, but in a world that is more and more driven by Facebook, Twitter, search engines and blogging, there is no substitute for working side-by-side with an individual to accomplish their goals.
Rick Elorriaga – Executive Vice President, Rick has been actively involved with the company since 1977. He oversees the daily operations of the three offices in the South Bay and is Manager of the Skypark office. He brings an extremely proficient knowledge of the code of ethics and contract intricacies to the table. Rick is the “go to guy” when it comes to dealing with extremely challenging or difficult transactions. For years, Rick has been the driving force behind Prudential California Realty’s training and mentoring program. His unique approach to training has helped produce some of the most knowledgeable and successful agents in the business.
Denise Scarpetti – Director of Operations, Denise has been in real estate since 1978 and joined Prudential California Realty in 2002. She owned and operated her own property management company for over ten years and brings her knowledge of property management, along with her expertise in the Human Resource arena, to the company. Prior to that, Denise worked with one of the largest commercial real estate firms in the country working in and managing various departments. Denise currently oversees the administrative staffs and company operations and works closely with Bruce and Jerrie Short and Rick Elorriaga in all phases of management, procedures and policy-making.
Mistydawn Jones – Manager of the Hermosa Beach office, for over 25 years Mistydawn has been committed to meeting the needs of her clients and measuring that success one family at a time. She strives to accomplish all she does with grace, love and enthusiasm. Mistydawn brings that same dedication to working with the sales associates in her branch. She is grateful, inspired and proud to be working with a select team of professionals that are the most capable, honest and hardworking in the country. Mistydawn believes that working hard at something you love to do, with people you trust, is one of the greatest experiences in life.